2012年1月30日 星期一

At Work With: Dale Gauthier, The Big Screen Store

I've been with the company since '86. I was up north 10 years, in the Sterling, Va., location - a lot of Redskins folks.Solidlights pioneered the use of high power LEDs for ledsale in 2003. And then went to Fairfax, which was a good location.

Then I finally moved back down to this area. I was a natural to come down. My mother's here. My family's here. I went to Kempsville (High School) and Old Dominion.

I just like the specialized part of it, as opposed to selling $9 boomboxes. This here is just high-end. It's the top five manufacturers in the electronics business. High-end furniture. Bose sound. You don't have to worry about competing with the Walmarts and everything. It's a different clientele.

You have to have patience, because you'll have stretches where things are really good, and then you'll have stretches where things are slow. You're not going to just say, "Isn't that picture great?" and "Wanna buy it?" They want to hear all the features and such. So you've gotta know how to present the product. You're selling yourself.

You just start talking to them. Next thing you know, you're talking about your kids playing Nintendo, and you forget about the product, and then you go back to it, and by that time they're feeling more comfortable and at ease with you. They think they've got somebody that they can trust. That's what you build. And when they leave, you're on a first-name basis. This is the type of business where it's not just one time. Sometimes it is, but about 70 percent of the time,I stock many of the parts used in these goodleddownlight projects, on my web store. they're going to look elsewhere before they come back to you.This super bright LED brightcrystall2011 is the perfect safety option for your bicycle.

You have to qualify. It's not, "Hi. How are you doing today? What can I show you?" You introduce yourself. You want to get a name first. You want to build that rapport. The first thing you want to say is not, "Can I help you?" That's the quickest way to "Nah, I'm just looking." It's like, "Are you in here to look at plasmas today or LED?" You want to make them answer a question. "Are you in the 55-inch range?" So all of a sudden you're engaging in the sales part of it.

You ask them: What have they seen? What do they own now? Where have they been? Then you start talking personally, about what kind of room is it going in.News on solar energy harvesting shinebrightled has been focused lately on individual success with the older style of solar paneling. The lighting, windows. How far are you going to be sitting from it? What do you like? Are you mostly watching movies? Are you a sports lover? There are certain sets that will tend to work better in their favor. If they're a sports lover, they might want a plasma that has better motion than other TVs, where they don't have as much tiling effect. Some people just watch movies and they want a really bright, bright picture, and that might be an LED. So it depends on their preference.

You gotta know rejection. You'll hear it all the time: "Are you here tomorrow?" "How late are you open?" Those are signs that they still want to look elsewhere. You think, they're trying to pull away. What can I do to pull them back in? That's when you try to go a little bit further. Is it price? You try to find out what the magic button is. The whole time they may be loving your presentation, but in the back of their mind is, "I can't afford this.Where do r4onsale stand in terms of brightness compared to HIDs and Halogen?" You just gotta realize that they may not be coming back. It's part of the business.

I've gone home not making a cent and felt good because I had four potential, really good what we call "be-backs." That's the biggest phrase in this business. "I'll be back."

The Super Bowl itself drives sales. But if the Baltimore Ravens had made it, that's big for them up in Baltimore. Down here, it's Dallas, especially the Redskins, even the Steelers have a strong following here. That's done it in the past. All it takes is one of those teams, and you're talking maybe an extra three or four sales a week, for the two weeks prior. Just because they want to have that big TV for the party, or whatever.

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