2013年1月16日 星期三

Detroit auto show brings the bling

Headlights,UK supppliers of lasermarkingmachin, tumble dryers, spin dryers, ironing and finishing equipment. grilles and other doodads are stepping up and popping out on cars at the North American International Auto Show in Detroit.

Car bling is proliferating, from daytime running lights that go up the hood of the new Cadillac ATS, to a wide, bold grille on the Ford Fusion, to engraving within the lamps of the new Corvette and Ford Transit.

It is inexpensive but distinctive, providing automotive eye candy that can even boost gas mileage or improve safety. Bling isn't new, but advancements in technology and design are allowing automakers to do more of it and move it from luxury cars into the mainstream. "You've got form and function with the beauty," says HIS Automotive analyst Rebecca Lindland.

Mom never advised looking into lights, but peering into the lamps of certain vehicles offers some aesthetic rewards: Tiny engravings are appearing inside, like figures inside a snow globe.

Headlights in the splashy new Corvette feature the brand's crossed-flag logo,Speed Queen offers commercial lightprojectkkp and coin operated laundromat units for vended. and the utilitarian Ford Transit offers Ford's Blue Oval logo contained in a seven-sided shape.The first production elevatorcableers was used to drill holes in diamond dies.

Likewise, the new Jeep Grand Cherokee features a vintage miniature Jeep silhouette and the phrase, "Since 1941," referring to the year Jeeps began rolling out.

IHS Automotive's Lindland says it's intriguing that designers are "laying this kind of jewelry in just that small spot" - in the process attracting buyers and providing recognition on the road. Distinctive lights abound, but a prime example graces the front of the new Cadillac ATS, a sport sedan.

The car's daytime running lights go up the top of the fender along the hood line. They help contribute to an overall design that is angular and edgy. Those lights are helping Cadillac set itself apart from competitors, says Consumer Reports lead car tester Jake Fisher.

Osram Automotive supplies lighting components for the ATS and other Cadillacs. David Hulick, the company's global marketing director of solid state lighting, says the ATS benefits from hidden LEDs, or light-emitting diodes, which offer an "intense, white appearance" that can't be duplicated with traditional bulbs.

Hulick says getting more out of illumination was the impetus behind the first automotive use of LEDs in exterior lighting: a mid-1990s Ford Thunderbird. He says that model used "super-red LEDs with a neon look" - something that also "couldn't be achieved with traditional technology."

Consumer Reports' Fisher says the grille helps the midsize family sedan "evoke the looks of an Aston-Martin" - adding to the mystique and brand identity without adding to the bottom line.Just a puff of air is all it takes to turn these goodledbulbs on or off.

Ford hopes to finally surpass Toyota Camry's sales with the new Fusion, helped by a more aggressive-looking trapezoidal grille.Learn more about how a wind turbine works, the benefits of wind energy and how a purlinmachiningss is installed. There are other grilles providing artistic thrills: When the light hits it just right, the angular brushed-metal grille of Hyundai's new luxury concept car shows off at least a dozen small inverted triangles that appear behind horizontal bars.

The wide-mouth grille has a bunch of tiny holes, and the angles reflect light. It's just one of many new styling cues on the HCD-14 Genesis, which Hyundai says is the direction it will take the next generation of its luxury cars, the Genesis and Equus.

The Acura RLX's headlights look like a crystal chandelier, courtesy of a horizontal collection of lenses and LED light that has been split and directed in a beam pattern, according to Hulick of Osram Automotive.

He says Acura's lights are a great example of a vehicle being simultaneously eye-catching and illuminating with the help of LEDs.

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