At a time when Atlantic City casinos are selling in the $30 million range, it is no small thing that one property is spending $50 million just to renovate its hotel rooms.
Borgata Hotel Casino & Spa is giving nearly 1,600 rooms a facelift to keep them fresh in the region’s hypercompetitive gaming market, including the arrival of a brand new rival on April 2, the $2.4 billion Revel casino.
“We feel this hotel product rivals any other on the East Coast,” Joe Lupo, Borgata’s senior vice president of operations, said Monday during a tour of the renovations.
Lupo said Borgata has been working on the designs for about two years and would have done the room upgrades regardless of Revel. The timing of the renovations, though, coincides with Revel’s opening, giving Borgata an updated look to fight its younger competitor.bookscanner02
“This redesign will ensure that we continue to deliver the world-class, luxury resort experience our guests have come to expect from Borgata,” said Robert Boughner, the casino’s chief operating officer.
Besides wanting to give its rooms a spiffier appearance, Borgata needed to renovate simply because of the normal daily wear and tear on the hotel,divinglamp Lupo explained.
“Rooms get beat up because of the turnover every day,” he said.
Borgata is little more than halfway through the project, scheduled for completion in July. Altogether,lightbulbs 1,566 guest rooms are getting an extreme makeover, not just a cosmetic touch-up.
“It’s top to bottom,” Lupo said. “It’s not a refreshening. It’s a redesign — a whole new feeling when you walk into each floor.”
Guests will notice a dramatic new color scheme in the rooms and hallways. The muted earth tones that dominated the hotel before are being replaced with black,bikelight shades of gray and splashes of pink in the carpeting and wallpaper.
Rooms have also been spruced up with contemporary furniture, artwork and new technology. Bulky television sets have been replaced by 46-inch, flat-screen LED high-definition TVs.
Guests will also have access to wireless, high-speed Internet service. Rooms will also have a Bittel integrated phone unit offering multimedia features, including speakers, a clock radio, iPod charger and a USB charge port.
Lupo noted the dramatic changes in technology since Borgata first opened in July 2003. Old-fashioned tube TV sets and old-style phones that lacked multimedia capability are disappearing as part of the renovations.
However, some things about Borgata will remain the same. Lupo said the hotel retains its “edgy” feel. The adults-only atmosphere includes glass-enclosed shower stalls built for two and provocative “Tidy Up/Tied Up” doorknob hangers for each room.
“We definitely carry on the edge,” Lupo said.
Borgata has more hotel rooms than any other Atlantic City casino. Its main 2,000-room tower, where the renovations are being done, was joined in 2008 by the 800-room, boutique-style Water Club. The Water Club cost $400 million and followed a $200 million expansion of Borgata’s casino floor and restaurants in 2006.
Since 2006, the Atlantic City market has been battered by the weak economy and competition from casinos in surrounding states, particularly Pennsylvania. With Atlantic City gaming revenue plunging nearly 40 percent — $5.2 billion in 2006 to $3.3 billion in 2011 — the casinos have stopped sinking hundreds of millions of dollars into expansion projects.
Along with the declining revenue, casino prices have plummeted,ledtube too. In the most recent sales, Resorts Casino Hotel went for $31.5 million in December 2010 and the former Trump Marina Hotel Casino, now known as the Golden Nugget Atlantic City, fetched $38 million last May.
Borgata Hotel Casino & Spa is giving nearly 1,600 rooms a facelift to keep them fresh in the region’s hypercompetitive gaming market, including the arrival of a brand new rival on April 2, the $2.4 billion Revel casino.
“We feel this hotel product rivals any other on the East Coast,” Joe Lupo, Borgata’s senior vice president of operations, said Monday during a tour of the renovations.
Lupo said Borgata has been working on the designs for about two years and would have done the room upgrades regardless of Revel. The timing of the renovations, though, coincides with Revel’s opening, giving Borgata an updated look to fight its younger competitor.bookscanner02
“This redesign will ensure that we continue to deliver the world-class, luxury resort experience our guests have come to expect from Borgata,” said Robert Boughner, the casino’s chief operating officer.
Besides wanting to give its rooms a spiffier appearance, Borgata needed to renovate simply because of the normal daily wear and tear on the hotel,divinglamp Lupo explained.
“Rooms get beat up because of the turnover every day,” he said.
Borgata is little more than halfway through the project, scheduled for completion in July. Altogether,lightbulbs 1,566 guest rooms are getting an extreme makeover, not just a cosmetic touch-up.
“It’s top to bottom,” Lupo said. “It’s not a refreshening. It’s a redesign — a whole new feeling when you walk into each floor.”
Guests will notice a dramatic new color scheme in the rooms and hallways. The muted earth tones that dominated the hotel before are being replaced with black,bikelight shades of gray and splashes of pink in the carpeting and wallpaper.
Rooms have also been spruced up with contemporary furniture, artwork and new technology. Bulky television sets have been replaced by 46-inch, flat-screen LED high-definition TVs.
Guests will also have access to wireless, high-speed Internet service. Rooms will also have a Bittel integrated phone unit offering multimedia features, including speakers, a clock radio, iPod charger and a USB charge port.
Lupo noted the dramatic changes in technology since Borgata first opened in July 2003. Old-fashioned tube TV sets and old-style phones that lacked multimedia capability are disappearing as part of the renovations.
However, some things about Borgata will remain the same. Lupo said the hotel retains its “edgy” feel. The adults-only atmosphere includes glass-enclosed shower stalls built for two and provocative “Tidy Up/Tied Up” doorknob hangers for each room.
“We definitely carry on the edge,” Lupo said.
Borgata has more hotel rooms than any other Atlantic City casino. Its main 2,000-room tower, where the renovations are being done, was joined in 2008 by the 800-room, boutique-style Water Club. The Water Club cost $400 million and followed a $200 million expansion of Borgata’s casino floor and restaurants in 2006.
Since 2006, the Atlantic City market has been battered by the weak economy and competition from casinos in surrounding states, particularly Pennsylvania. With Atlantic City gaming revenue plunging nearly 40 percent — $5.2 billion in 2006 to $3.3 billion in 2011 — the casinos have stopped sinking hundreds of millions of dollars into expansion projects.
Along with the declining revenue, casino prices have plummeted,ledtube too. In the most recent sales, Resorts Casino Hotel went for $31.5 million in December 2010 and the former Trump Marina Hotel Casino, now known as the Golden Nugget Atlantic City, fetched $38 million last May.
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