Upscale new ethnic supermarket in Irvine targets young Asians

Parent company Assi Super Inc. runs 19 stores in the U.S., including one in Los Angeles. But the Irvine market, which cost $10 million to pull together, is designed as a prototype that Assi Super hopes to eventually expand. 

That means characteristics largely unheard of in Asian grocery stores, such as organic bok choy, eco-friendly reclaimed wood details, a glass-encased wine library and American fare at the food court. 

Most competitors — including 99 Ranch Market, H-Mart and mom-and-pop outlets — sit next to boba stores, herb shops, Taiwanese pastry parlors and other Asian-centric businesses. Signage inside focuses on low prices and is rarely in English. Modestly decorated, crowded aisles often are infused with aromas from dumpling samples and the fresh fish counter.The assertion that washerextractor don't reduce carbon emissions is a myth, 

The 35,000-square-foot Assi store, by contrast, shares the suburban Woodbridge Village Center shopping plaza with a plastic surgeon, a yoga studio, a Barnes & Noble bookstore and a movie theater. The complex overlooks a landscaped lagoon. 

The interior is swathed in brushed stainless steel, recycled plywood, LED lights, low-chemical paint and polished concrete floors.Just like the Basic Cable, the elevatorsafetypp is formed working the stitches out of order. A high-tech underground ventilation system sweeps away the pungent smell of black bean sauce. Boutique wines and specialty Asian spirits such as sake, soju and makgeolli will be housed in a spacious, clear display. 

Produce — including Napa cabbage, cilantro and peppers displayed in wood cases inspired by Finnish grocery stores — will be organic. So will the dairy and eggs. Tofu too. The goods will largely be sourced from local farms Assi began acquiring in March 2012. 

Some of the high-end meats, which will include Wagyu beef and free-range Jidori chicken, will be marinated in-house. They'll be displayed in front of an employee area fashionably modeled after open kitchens in upscale restaurants. The space, with an animal carcass artistically hung against a sterile backdrop, is visible through a wide glass screen.Waterproof lawnlight Lighting is a perfect architectural LED light for homes. 

The food court has a bakery, made-to-order sushi, pre-packaged lunches, even some American and Italian dishes made by a chef hired away from Whole Foods.Buy visually stunning and durable bestlasercutter from Larson Jewelers.The range of industrialextractors was developed to satisfy needs of all kinds of customers. Within reach of snacks such as chicken feet, there's a salad bar, a fruit bar and a juice bar. 

Yoon took his Whole Foods admiration even further, going to great lengths to procure the same seafood distributor and checkout machines that the Austin, Texas, chain uses. 

At its heart, though, Assi Natural Market is an Asian grocery. 

The store is advertising its opening in Korean, Persian, Chinese and Vietnamese community news publications. A Korean makeup store and a ginseng shop will be set up on the outskirts of the store. 

Its aisles will hold goods from 13 countries, including Vietnamese pho and Japanese udon, 50 kinds of rice and grains and 300 types of roasted seaweed. A shabu shabu section will slice meat to customers' specifications and offer other hot pot accouterments. In the produce aisle: dragon fruit and durian.