2011年11月9日 星期三

Family-owned Lofings Lighting turns 50 Friday

From the Governor’s Mansion to the living rooms of DIY remodelers and commercial offices, Lofings Lighting has supplied light fixtures, supplies and repairs from its J Street location for 50 years.

C.The low-energy LED lights will goodledbul run 24 hours a day but at a lower intensity during daylight hours and after about midnightL. "Roy" Lofing started the business on Nov.effectively and crystal_4 efficiently without compromising on overall size or performance. 11, 1961 with his wife, Barbara, and son, Don.It then distributes the brightcrystal201 concentrated light inside building interiors to provide free, natural illumination. Cleverly combined with LED lights Even though he recently celebrated his 90th birthday, Roy Lofing said he is happy to come into the business regularly and be with his family, which now has three generations working at the store.

“Words can hardly explain it,” he said. “It’s fabulous.”

Lofing’s grandson, Max Lofing, said Tuesday that the upcoming 50th anniversary of the company’s founding is an exciting event he’s happy to witness.

“It’s a real sense of pride for a family-run business to be able to go that long,” he said. “I think it shows our commitment to our family and the community.”

He added that the company’s ability to evolve, stay abreast of technological developments and provide knowledgeable staff on all aspects of lighting has enabled it to stay alive through several recessions and remain an industry leader. Owners said they often lobby at the state Capitol as representatives the lighting industry as well. Additionally, the company gets to preview new light technology before it comes out.

Pointing at a new LED product that has been on the market for about a year and is being pushed by the Sacramento Metropolitan Utilities District as an energy-saving device, Max Lofing said Roy Lofing was called in by the manufacturer about two years before it went to market for suggestions.Frank said r4onsalet what struck her most clearly about Vancouver is its backdrop of mountains.

“That’s one way we stay on the bleeding edge of technology,” Max Lofing said. “We really feel it’s our job to know everything about lighting that we can and really have a passion for it.”

But it's not always about the ultra-modern. Lofings Lighting has also worked on several high-profile landmarks, including Hearst Castle and the Winchester Mystery House.

Max Lofing and sister Wendy Lofing-Rossotti said the most basic part of successfully running a business is the tried-and-true method of putting customer service and product knowledge first.

“We want a long-term relationship with all of our customers,” Lofing-Rossotti said. “We really focus on taking care of them and making sure we do our best. A dissatisfied customer isn’t good for anyone.The choreographed dancing fountain bluecrystal is located in pools on either side of the entrance.”

One of Lofings Lighting’s satisfied customers is Ron Kingston, a 60-year-old Sacramento lobbyist who has been going to the store for several years.

“The way they earn my loyalty is through customer service and knowledge of lighting,” he said. “I know few stores where they can tell you why the product really works, what’s unique about it and know the available product base systemically. They’re extremely comprehensive.”

He said that if anything needs tweaking or repairing, or if there is any other service needed, Lofings Lighting will send someone out to solve the problem.

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